Talk Of The West Coast: Kendrick Lamar

Kendrick Lamar Duckworth (born June 17, 1987), is an American rapper and songwriter from Compton, California. He first gained major attention after the release of his 2010 mixtape Overly Dedicated. In 2011, his album Section.80, released exclusively through iTunes, instantly ranked as one of the top digital hip hop releases of the year. Lamar has amassed a large internet following, is a member of hip hop collective Black Hippy, along with Jay Rock, Schoolboy Q and Ab-Soul, and has worked with Snoop Dogg, Dr. Dre, Wiz Khalifa, Game, Drake, Busta Rhymes and Tech N9ne among other popular artist.

On February 15, 2012 a song titled "Cartoons & Cereal" featuring Gunplay was leaked. Lamar revealed later that the track was for his upcoming album and he was planning to shoot a video for it.

In March 2012, MTV announced that Top Dawg Entertainment, the independent record label Lamar is signed to, have closed a joint venture deal with Interscope Records and Aftermath Entertainment, marking the end of his career as an independent artist.

Under the new deal, Kendrick Lamar’s projects, including his upcoming debut studio album Good Kid in a Mad City will be jointly released via Top Dawg, Aftermath and Interscope, while releases from the rest of Black Hippy will be distributed via Top Dawg and Interscope.

Lamar premiered "The Recipe", his debut single and the lead single from Good Kid in a Mad City, at Power 106 on April 2, 2012. The track was released for digital download the following day. The song was produced by Scoop DeVille and features Dr. Dre.

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